Taking A/B Testing to the Next Level
Although Google Experiments is powerful, many require more from their split testing tools. Google 360 Optimize takes A/B testing to the next level, allowing those with minimal or even no coding experience to modify pages and extract valuable user insights.
Optimize 360 Pricing
For site's with modest traffic volumes and limited budgets, it makes was more senses to stick with the Google Experiments platform. For those with a substantial marketing and SEO bugdet, Google Optimize 360 might be a tool worth looking into. Although pricey, the power of the tool is hard to match.